Head of Marketing

Overall Job Purpose: A brand new role within Vitality you will lead the product marketing and go to market strategy for a new direct to customer Life product. Stakeholders for this role include the Managing Director for Life, Marketing Directors (Experience, Product and Distribution Marketing), Head of Product Development and Technical Marketing, to define and deliver the marketing strategy and go-to-market plans for the new product. Accountabilities: Lead the go to market strategy and ensure it’s executed brilliantly. Create positioning and message hierarchy for the new product. Developing and implementing tactical plans that support the strategy by channel, budget and KPIs. Senior stakeholder management – including presentation of plans and progress to Senior Exec team. Building strong relationships with key delivery teams including Customer Experience/Servicing, Digital product, R&D IT and the broader Marketing Team. Regular reporting of marketing activities and results. Skills Required: Essential: Experience in managing “go to market” strategy/plan and new product launches. Experience of running and managing high profile end-to-end marketing campaigns for a product suite for multiple customer segments. Experience in development, implementing, and measuring marketing plans and campaigns using elements of the marketing mix. Significant experience in working with, influencing and presenting to senior stakeholders. Experience of managing and delivering multiple priorities/projects to tight deadlines. Understanding of what create a great customer experience and how to build one that inspires long term customer relationships.,Interaction with marketing agencies.: Regulatory Knowledge. Excellent collaboration, strategic planning and presentation skills. Desirable: University qualified, with a marketing or communications degree (or similar). Recent Customer Experience qualifications. Experience of working AGILE.