Head of Growth

40% of retirees consider the television to be their main companion. At thejoyclub.com, we’re on a mission to change that. We’re addressing the epidemic of boredom and loneliness amongst older people by providing content and community to inspire a joyful retirement for all. Are you a humble influencer, able to inspire direction without dominating? Are you revenue focused, able to view product portfolios through a commercial lens and work actively with stakeholders to understand key growth drivers? Can you make sense of complexity, comfortable working through logic and numerical data to decisively plot a path forward? If you answered yes to those three questions, keep reading. You’ll want to be our Head of Growth because; You’ll be joining us at an exciting stage of The Joy; Club journey, with lots of opportunities to test your marketing ideas at a high-growth pre-Series A venture.; You’ll be excited by the prospect of working alongside the Founder CEO, joining a Senior Leadership Team of exceptional, humble individuals.; You’ll have the opportunity to grow a team and gain invaluable scaling experience.;You’ll be excited to bring our members joy, solving a problem to the benefit of society. Like us, you’ll be excited to build a diverse, thriving culture of equal voices - across the team and the wider community. Requirements: We’ll want you to be our Head of Growth if you have: Proven success in driving quantitative growth metrics for the whole customer journey, in a B2C marketplace or subscription offering (awareness) acquisition, conversion, retention and increasing LTV; Proven commercial impact as a result of your iterative approach and targeted interventions, to drive growth from 0-1, pre-PMF to post Series A.; Creatively and analytically mobilised a multi-channel growth strategy, including organic, SEO, paid social and paid search.; You’ll have been successful as our Head of Growth, if in one year’s time you have; Helped to raise a Series A investment round by hitting the necessary commercial metrics 50% m-o-m growth rate of membership base, with paid digital marketing delivering max 50% of new sign-ups, with 25% conversion to Premium membership and a less than 6% churn rate.; Developed marketing insights that have inspired and informed the work of the Product and Engineering Teams, who have launched new product features that delight our customers and in turn have helped you to drive commercial metrics.; Influenced the team to be joyful and thriving, fulfilling their own ambitions as well as driving performance against commercial success metrics.; When you’re successful in role, you’ll feel; Excited by the boundless opportunities for testing, iteration and growth.; Impatient to make an impact.; Appreciated by your team members, with a sense from the wider team that you are having a hugely positive impact.; Deeply rewarded by the impact your work has on the lives of our members.; Buoyed by the high-growth trajectory and what that means for the scale of impact we can have. Benefits: Generous holiday allowance 27 days holiday + bank holidays + you get your birthday off.; In line with the ethos and social mission of The Joy Club, we go above statutory pension contribution we make a 5% employer contribution.; Generous equity comp through our EMI scheme.; We were born during lockdown, so are remote-first - you'll need to be available for all-hands meetings every c2 weeks in London, when it's safe for that to happen, but otherwise you can work wherever suits you best.; It's our ambition to be the most joyful place to work - we'll engage you and the rest of the team in the continuing development of The Joy Club benefits package.