Head of Marketing

About the job: We are looking to hire a Head of Marketing to own and execute our growth strategy. This will be a senior role within a start-up environment so plenty of opportunity to lead strategy and best practices within the organisation. Our core acquisition pillars are content, partnerships, referrals and SEO. Key Responsibilities: Build and execute the full marketing strategy for the business across all channels, with a focus on content, partnerships, email & referral; Responsible for hitting customer acquisition and retention KPIs for the business; Define and communicate the brand message and ensure copy is consistent across all channels; Hone in on core user persona(s) and identify best channels for acquiring these customers; Manage and optimise paid digital marketing campaigns; Work with product specialists in the team to optimise UX and conversion funnels. Report on campaign performance and communicate insights.; Defining industry best practices in terms of analytics software and reporting and establish methods and processes to ensure measurements and experimentation can be done in a scalable and repeatable model; Managing our Marketing & Customer Service assistant **Our Ideal Candidate: Essential: Proven track record of implementing cost effective tactics that have resulted in impactful growth for the business Ability to take ownership of the marketing strategy whilst also comfortable with hands-on execution; Experience with community building and management, partnerships and content; A solid understanding of SEO and digital marketing tools such as SEMRush, Ahrefs, Google Analytics/Data Studio/Console etc **Desirable First hand experience within a startup / scale up environment; Experience working with subscription or beauty companies Benefits: £55-60k salary Significant equity options; Remote-first company; Opportunity to lead the marketing strategy of a venture-backed early stage startup