Growth Manager

Acast is the power source of podcasting, offering everything creators and advertisers need to find and reach millions of engaged listeners around the world. We’re supercharging a thriving, profitable, fair and sustainable open ecosystem for the world’s podcasts — from those of household name media brands to shows from celebrities and influencers, or simply anyone who wants to create. We connect podcasters, listeners and advertisers through the most innovative, world-class products, tools and services, and the world’s biggest podcast marketplace. Co-founded by Johan Billgren in 2014, Acast now hosts nearly 30,000 podcasts — reaching more than 300 million immersed listeners every month and working with thousands of brands. We’re For The Stories. For brilliant podcasters. For smart advertisers. For The Stories. The company has sales teams on the ground in 10 countries around the world: The UK, US, Canada, Mexico, Australia, Sweden, Norway, France, Germany and Ireland. Our offices are located in Stockholm, London, New York, Los Angeles, Sydney, Paris, Berlin, Dublin and Oslo. About the Role We have a new opportunity for a full-stack Growth Marketing Manager with experience of working with high-growth tech startups to join our global Marcomms team, based in the UK and working remotely initially. Reporting into the Global Marketing Director, you will own full-stack growth strategies, including marketing channels and on-site conversion funnels, which firmly position Acast as the home for podcast buying, and attract podcasters and advertisers of all sizes to Acast. You will also collaborate with Acast's product marketing, PR, social media and brand teams as well as local teams to bring these strategies to life across your global efforts. This role is a hybrid between Marketing Manager, Data Scientist, Growth Hacker and Strategist where you will build and execute data-driven strategic plans to drive growth. Working across our website, email comms, SEO, paid search, paid social/display advertising and partnerships, you will use statistical modelling and regression analysis to produce marketing plans, including budget allocations and forecasts. You will develop plans at a global level, using data to inform local execution. You will also be responsible for designing measurement plans that connect to each service and its marketing initiatives. How you will contribute Research, plan and execute experiments across the user lifecycle that result in successful growth-driving innovations. Develop business plans for global expansion and market prioritisation; Build marketing promotions that contribute profitable growth to the business; Develop comprehensive lifecycle marketing plans across our user segments used owned communication channels, such as email and organic social media; Identify SEO improvement opportunities and oversee implementation by our content teams; Deliver incremental improvements in revenue, LTV, CAC and customer churn; Uncover and leverage new emerging channels and opportunities to accelerate growth; Manage day-to-day delivery of campaigns across multiple channels, including measurement and optimisation, to accelerate growth. The ideal skills for this role include: Experience in a high-growth tech startup environment with a track record of delivering success; High competency in quantitative growth stack, including experimentation, referrals, loops, conversion rate optimisation and customer lifecycle management; A proven ability to lead the planning and optimisation of all go-to market marketing strategies and the promotion of existing offering; Well-versed in short-term decision making that compounds into long-term results, including estimating impact and determining priorities; High competency in planning digital marketing, including Google and Facebook; Fluent in the full spectrum of acquisition and retention channels; Comfortable with technical solutions, including marketing automation, data analysis and dashboard building; Familiar with best practice SEO approaches and technical solutions such as SEMRush or BrightEdge; Experience working in cross-functional teams; Analytical mindset with sharp problem-solving skills; A love of podcasts is a must! Why Acast? The world’s biggest podcast company with the very best talent to collaborate with: The opportunity to progress your career in different directions; One of the hottest mediums right now; Innovative and buzzy workplace, named one of Campaign Magazine’s Best Places to work in 2021; A dynamic working culture which has adapted smoothly to WFH; An unrivalled team culture; Rewarding, fulfilling & hugely enjoyable. Acast is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment regardless of race, gender, sexual orientation, religion, ethnicity, national origin or any of the other wonderful characteristics that make us different. Culture is our number one priority as a business. We believe people come first, and we work every day to enable autonomy, continuous improvement and bring out the best in people. We’re global and have remote teams, so it’s even more important that we strive for an open, inclusive and caring environment where everyone feels visible and welcome. We consider ourselves a modern organization driven by strong values to create the best, most fulfilling and nurturing culture. We very much look forward to finding the next great person to join our cause!